What You Need To Know

A successful campaign requires a well laid out email, with just the right balance of text and images to catch the reader's eye and also to ensure it doesn't get caught up in filter systems. If you need advice or have a newsletter that you need us to format, email us at sales@sprint-mail.co.uk. Make sure you attach any files you want to use with your advert. We'll make sure your newsletter looks as good as possible with our free creative layout service.

Creative Set Up

Did you know that we are offering free creative set up for your email campaign? Not sure how to convert your design into a fully clickable html email? Don't worry, we'll do the technical work for you.

To take advantage of this free service call us today on 01684 297374

Here is an HTML email with images and text. The email can look exactly like your website with clickable links and images and is fast to load in an email program. Hover your mouse over the image to see the how it works.

Do's and Don'ts

	Keep your advert to a sensible size. We recommend dimensions of 400 x 600 pixels.
	Address the advert to someone. Eg. Dear Head of Biology....
	Where possible, show the link between your product or service to either the educational benefits to the pupils or to the benefit to the school as a whole.
	Only include a picture if it is necessary - too many images and you can end up with an unreadable email or worse still you could get blocked altogether.
	Entice your possible customers with simple and honest offers. An offer of free shipping, an invitation, or a discount is very effective. Competitions can work great.
	Emphasise the most important paragraphs with bullets so they grab the recipient's attention. Remember that people like to scan an advert first.
	Include your contact information. You can include your web site address, your email address, even the postal address of your company. A telephone number is also useful as some recipients may prefer to call and speak with a live person.
	Don't over complicate things. Keep things simple. Lots of graphics and complex tables are not good.
	Don't make your advert too long. A short punchy advert is much more effective.
	Don't try and use just images or one single image. A lot of email programs turn off images by default so the user has to click 'allow' to see your lovely pics. Also spammers try and get around filters by sending just a jpg image, so the filters look for a nice balance of text and images.
	Don't use CSS styles, span or div tags. Yes they look pretty in Safari or Firefox, but they just get ignored or misinterpreted in email programs. Don't say we didn't warn you!