Is Direct Mail the Right Marketing Channel for Your Business?

When planning your marketing to schools it is essential to implement a variety of marketing methods to continually progress within the marketplace. If you are not carrying out at least five different types of marketing then you will be seriously restricting the growth of your business.

When selling to the education sector direct mail campaigns will be one of your most powerful mediums to target your customers. However, due to perceptions that direct mail is always an expensive option it can be ignored in favour of extra online marketing (email marketing, Google Ad-words etc.).

Before direct mail is disregarded altogether it is wise to at least test it in conjunction with your online marketing. For example, send a test postal campaign to 500 schools for around £200, measure your results and if you are successful look at expanding the mailing size.

So how can you keep your postage costs down?

If you are taking the DIY approach then unless you have the essential procedures and machinery in place it can be very difficult to reduce your costs. However, if you look to outsource the work you could potentially mail a school for cheaper than it costs to buy a second class stamp. Including postage cost, envelope, and school data printed on the envelope and the labour/materials to fold insert and seal the mail.

"Sprint Mail did it all - from printing right through to packing envelopes, providing data and taking care of the post distribution...I would estimate a 500% return on investment."
Richard Stuart - Garden Escapes, Managing Director

Benefits of Posting to UK Schools

• Effective Offline Marketing - The most effective way to sell to schools and build brand awareness
• Test and Learn - Reduce risk by testing small campaigns first to learn what method works best
• Flexible - Limitless ways to be unique and creative with your marketing material
• Outsource - By outsourcing your direct mail your costs and time is saved for investing elsewhere
• Managed - Sprint Mail can assign a dedicated Campaign Manager overseeing your whole campaign

To find out more information on direct mail to schools and how Sprint Mail can reduce your costs please call 01684 297374 to discuss your requirements with a Campaign Manager.